Tours recommended by Rick StevesPrivate tours only

Personable private tours of Barcelona

We are a small team of fun and knowledgeable certified tour guides who enjoy providing you with the best possible experience in Barcelona. Your pace, your interests, and no lines. And we buy the tickets for you!

José Soler

¡Hola! I'm José Soler, or simply Pepito: tour guide, writer, and owner of Pepito Tours.

Stained-glass light inside the Sagrada FamíliaMontserratPont del Bisbe

Ask any questions · Personal reply within 24 hours · A journey of a thousand miles…

5.0 ★on Tripadvisor (121 reviews)
23tours in & around Barcelona
Skip-the-lineat Gaudí's key sites

Why choose a Pepito private tour

Just you and your party

Strictly private. Our full attention is on you.

Tailor-made, always

We suggest an itinerary, then shape it around your interests, kids or mobility needs.

No lines

We handle tickets and skip the lines at the Sagrada Família, Park Güell and more.

Local, certified tour guides

Hidden corners, best tapas, and tips for the rest of your trip.

Pick your tour

All prices are per private group, not per person. Every tour can be adapted.

How many days do you have?

Our favourite combinations, tried and tested with hundreds of travellers.

Most popular

Barcelona Highlights

  1. Gothic Quarter, Casa Batlló, La Pedrera, Park Güell and the Sagrada Família
  2. Pick-up at your hotel, ship or the airport
Request this plan
José with travel writer Rick Steves in Barcelona
José with travel writer Rick Steves, who recommends Pepito Tours.
Meet your guide

¡Hola! I'm José.

I'm a certified tour guide, born and raised in Barcelona, educated in the United States, and the owner of Pepito Tours. Together with a small team of local guides, we show visitors the city we love — its 2,000 years of history, Gaudí's genius and, of course, where to eat.

Think of us as your friend in Barcelona: informative, flexible and a lot of fun.

Barcelona Then and Now
José is the author of Barcelona Then & NowGet it on Amazon →
Black and white portrait of José Soler
Guide and writer

A guide who tells stories for a living

When I am not showing travellers around Barcelona, I write. Besides my photo history of the city, I am the author of several novels — so expect your tour to be full of stories.

Buy Barcelona Then and Now on Amazon
Barcelona Then and NowPhoto history
Buy Lo nuestro no es raro on Amazon
Lo nuestro no es raroNovel · Ediciones B
Buy Entre algodones on Amazon
Entre algodonesFinalist, Felipe Trigo Prize
Buy It Wasn't So Strange After All on Amazon
It Wasn't So Strange After AllEnglish edition of Lo nuestro no es raro
Discover my books at josesolerfraile.com →

What our guests say

5.0 ★ · 121 reviews on Tripadvisor

Read all reviews on Tripadvisor →
★★★★★
“This is a top notch company with a top notch guide.”
Avalonavalon · Mystic, Connecticut
November 2025
★★★★★
“He has a great sense of humor and lots of energy to keep us going on a hot day!”
Woodwilly · New Jersey
June 2025
★★★★★
“Jose's energy is unmatched, and he made the experience unforgettable.”
Keri C. · Chicago, Illinois
June 2024
★★★★★
“Jose is an encyclopedia of Barcelona history, art and architecture.”
Norris A. · Chicago, Illinois
Repeat guest

Tell us your dates

I reply personally within 24 hours with availability and a suggested itinerary.

Email · info@pepitotours.com

WhatsApp · +34 615 059 326

Pick-up at your hotel, cruise ship or the airport.

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